What is the most popular online payment method in Hungary?
Bank cards, used both at checkout and to pay the courier on delivery. In the PwC Hungary Digital Commerce Survey published in September 2026, 76% of online purchases were paid without cash, and 56% of online shoppers said they choose electronic prepayment when they can. Paying on delivery is still common: 35% of online shoppers pay the courier by card and 30% in cash.
In detail
Bank cards, used both at checkout and to pay the courier on delivery. In the PwC Hungary Digital Commerce Survey published in September 2026, 76% of online purchases were paid without cash, and 56% of online shoppers said they choose electronic prepayment when they can. Paying on delivery is still common: 35% of online shoppers pay the courier by card and 30% in cash.
Payment by card in Hungary
Online, cards are the main prepaid method. Hungarians made 367 million internet card transactions in 2024, up 16%, and the country counted nearly 60,000 online acceptance points in 2024, up 17.8%. Many shoppers also pay by card to the courier on delivery: in 2026, 35% of online shoppers pay by card on delivery and 30% in cash. Online, Hungarians spent HUF 2,092 billion in 2025, according to PwC Hungary.
Wallets and other online methods
OTP Group's SimplePay is the most popular payment provider among webshops, ahead of Barion, whose wallet works across many webshops. Apple Pay and Google Pay are offered by almost every bank. Account-based payments are still small online, at about 5% of online purchases in 2024 according to PwC, although the central bank's qvik standard now adds payment links and QR codes.
More detail in our #PayWorldTour guide Payment methods in Hungary.