Is BNPL regulated in Thailand?
Not yet with a dedicated license, but rules are coming. The Bank of Thailand plans limits on age, products and interest, expected by late 2026. The market reached THB 17.9 billion of credit and 4.91 million accounts in 2024.
In detail
Not yet with a dedicated license, but rules are coming. The Bank of Thailand plans limits on age, products and interest, expected by late 2026. The market reached THB 17.9 billion of credit and 4.91 million accounts in 2024.
Payment by installment and BNPL in Thailand
Thailand has two layers of deferred payment. The traditional one is the credit card installment plan, often at 0% during bank promotions. The newer one is buy now, pay later inside shopping and super apps. Bank of Thailand data reported by Thairath show BNPL credit of THB 17.9 billion in 2024, up 38%, and 4.91 million user accounts, almost double the year before. Platforms lead the market: SPayLater on Shopee, TikTok Pay Later, PayLater by Grab, and Atome, now majority owned by KBank's holding company.
The coming rules
Regulation is coming. The central bank is drafting rules on user age, eligible products and interest caps, expected to take effect by late 2026, and plans to license BNPL providers from Q4 2026. Providers will also have to show the full cost of each installment payment more clearly.
More detail in our #PayWorldTour guide Payment methods in Thailand.