How can a payment platform support live shopping merchants?

Short answer

Live shopping needs a fast checkout that works on mobile, with wallets and local methods, and the same order data in store and online. A branded checkout and omnichannel coverage keep those payments in one record.

In detail

Live shopping needs a fast checkout that works on mobile, with wallets and local methods, and the same order data in store and online. A branded checkout and omnichannel coverage keep those payments in one record.

What live shopping asks of payments

During a live sale, hundreds of buyers check out in the same minutes, on phones, often for the first time with that seller. The checkout has to be fast, trusted and local: wallets, one-tap payment, the methods buyers already use in their country. A failed payment during a live is a lost sale, because the buyer will not come back later.

The platform's contribution

  • A hosted checkout that loads in the stream's overlay or in a link, with wallets and local methods per market.
  • Stored credentials for returning buyers, so the second purchase is one tap.
  • Routing and fallback tuned for peaks, so a provider incident does not stop the sale.
  • Order data shared between the live channel, the online store and physical stores, when the seller has them.

What merchants see

One report per live session: attempts, conversion, declines by reason, refunds. That is what a live seller needs to decide what to change for the next session. Operators that serve retailers with stores can add omnichannel coverage, so a product sold live can be returned in store and refunded to the original payment.

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