Are Vipps and MobilePay the same company?
Yes. Vipps and MobilePay merged into Vipps MobilePay, headquartered in Oslo, after competition authorities approved the deal in October 2022. The brands are separate for now, Vipps in Norway and MobilePay in Denmark and Finland, but MobilePay will be renamed Vipps in January 2027. Sweden has its own app, Swish.
In detail
Yes. Vipps and MobilePay merged into Vipps MobilePay, headquartered in Oslo, after competition authorities approved the deal in October 2022. The brands are separate for now, Vipps in Norway and MobilePay in Denmark and Finland, but MobilePay will be renamed Vipps in January 2027. Sweden has its own app, Swish.
How people pay in the Nordics in 2026
Each country still has its own habits. Denmark keeps its domestic Dankort and Norway its BankAxept debit scheme, while Sweden and Finland run on Visa and Mastercard. Mobile apps built by local banks dominate person-to-person and small payments: Swish in Sweden, Vipps in Norway and MobilePay in Denmark and Finland.
Payment by bank transfer in the Nordics
Norway recorded 210 million instant payments in 2025, the largest share of them started from Vipps. In Denmark, though, less than 5% of payments in physical stores are instant payments.
Payment by digital wallet and X-Pay in the Nordics
Vipps and MobilePay merged into Vipps MobilePay, owned by Danske Bank and the Norwegian banks behind Vipps, after all authorities approved the deal in October 2022. Both brands remain for now, but the company announced in October 2026 that MobilePay will be renamed Vipps in Denmark and Finland in January 2027.
More detail in our #PayWorldTour guide Payment methods in the Nordics.